Co-founder · Clinical advisory board
A registered nurse and co-founder of Clear Complexions, Suzie brings first-hand experience in growing clinics, developing teams and raising standards of care.
Meet Suzie
Co-founder · Chief Product Officer
An engineer and digital-health founder, Luke brings more than a decade of experience building software and telehealth businesses to the conversation.
Meet LukeHosted by Luke Fuller and Suzie Hoitink, the DappleOS podcast brings you conversations with the leaders, clinicians and operators building aesthetics clinics and medical telehealth practices that grow, perform and deliver outstanding care. The show is backed by a collective 80+ years of proven performance in the aesthetics industry.
Great clinics don’t happen by accident. Behind every thriving practice is a clear growth strategy, a team that performs at its best, and an unwavering standard of clinical care. As Suzie Hoitink, Founder of Dapple, puts it: “Every great clinic I’ve seen has one thing in common: a high-performing team that never compromises on clinical care. That’s what drives real growth.” The DappleOS Podcast explores how the best in the industry bring all three together.
Each episode draws on decades of hands-on experience building and scaling successful practices, both in clinic and online. We sit down with clinic owners, telehealth operators, practice managers, senior clinicians and industry experts to unpack what drives real, sustainable results. No fluff, just honest insights, proven frameworks and lessons learnt the hard way.
Scale with intent. New locations, virtual care, stronger referrals, loyal clients and confident pricing. AI now lets us know our clients like never before: their journeys, their preferences, their outcomes. That insight drives smarter, data-backed decisions across every corner of the clinic.
Your team is your biggest competitive advantage, whether they’re in the clinic or working remotely. We explore hiring and retaining top clinicians, building leadership depth, setting clear KPIs, running effective meetings and creating a culture where people do their best work.
Growth means nothing without outstanding care. We talk about raising clinical standards, delivering safe and effective care via telehealth, measuring patient outcomes, mentoring and professional development, and building systems that let clinicians focus on what matters most.
