DappleAI Marketing Agent

Create campaigns and automations by asking.

Describe who you want to reach and what you want to achieve. Build the audience, shape the message and refine the workflow in conversation, then review before sending or activating.

Coming soon. Not yet available to customers.

Book a demo Follow a campaign

Two women reviewing a tablet at a clinic consultation table. — A campaign conversation and its email preview. Refine the message before saving or sending.

From an idea to a draft

Your next campaign shouldn’t mean starting from scratch.

Bring the audience, message and follow-up together in DappleOS. Preview how Marketing Agent helps you prepare a one-off campaign or an ongoing automation, then refine the draft with your team.

Create a campaign

Describe the audience and prepare an email or SMS draft to review.

Build an automation

Shape the trigger, wait and messages, then save the journey inactive.

Find the right audience

Describe the patient group and refine the rules against connected clinic data.

Bring your clinic’s style

Work with your own assets, templates and connected brand inputs.

Save and test the draft

Open the editable draft in DappleOS and review a staff test before launch.

A clinic team member reviews a saved DappleOS campaign draft on a laptop beside the matching Ava Aesthetics staff-test email on a phone.

01 · Choose who it is for

Start with people,
in your own words.

“Patients who haven’t visited in six months and don’t have an upcoming appointment.” Describe the group you have in mind and Marketing Agent turns the brief into audience rules.

See the current matches and available email and SMS subscription counts. Refine the group before spending time on the message.

Make the audience specific

Use relevant patient, treatment and appointment context, then check the returned rules.

Choose who to leave out

Ask about recent email activity and apply the exclusion your clinic wants.

Illustrative campaign with fictional clinic data. Subscription counts are not delivery estimates.

02 · Create the message

A real draft.
Room to make it yours.

Ask for an email, an SMS, or a version for each channel. Marketing Agent prepares the content, from the subject line and opening to a clear next step.

Then give feedback as you would to a colleague. Make it warmer. Shorten it. Remove the offer. Keep the layout, but change the opening.

You

Create an email and an SMS version in our clinic’s style.

Updated

From Ava AestheticsSubject Revisit your skin goals

Skin consultationsA little time for your skin.

Hi Alex,

Make time to revisit your skin goals with a consultation at Ava Aesthetics.

Book a skin consultation and talk through what you’d like to focus on next.

Book a consultation

See you soon,
The Ava Aesthetics team

Today, 9:41 am

Hi Alex, make time to revisit your skin goals. Book a skin consultation at Ava Aesthetics and plan your next steps: [booking link]
Reply STOP to opt out

Text message

Illustrative draft previews. Email and SMS are prepared as separate campaigns. Your team reviews the content and recipient settings before use.

03 · Bring your clinic’s style

A starting point that already feels like you.

Use the clinic’s own image library, an existing email template or website style as a starting point. Ask for a design direction and shape it from there.

With Canva connected, selected design images can become part of the message too. The available inputs depend on your clinic’s connected brand tools.

From the image libraryConsultation image Used in this draft

Your image libraryUse the clinic’s own assets

Previous email templatesKeep a familiar layout

Website styleBring in colour and type direction

Save the work. Check the test. Decide what happens next.

04 · Make it ready for your team

The conversation becomes an editable campaign.

Save the draft in DappleOS and open it from the conversation. Your team can keep editing the content in the campaign tools or ask Marketing Agent for another version.

Pick up the draft where it lives

The saved broadcast is available in DappleOS, ready for the team to review.

Check a staff test

Send a test to your available staff email or mobile and check how the message looks in its channel.

Choose launch separately

Keep the campaign as a draft, continue refining it, or separately ask to launch the version you have reviewed.

For the follow-up that keeps happening

Build the follow-up once. Review the whole journey.

Some messages are part of a repeatable process. Describe when the journey should begin, how long to wait and what should happen next.

Marketing Agent can prepare supported triggers, conditions and email or SMS steps. Review the path and its messages, then save the automation inactive until you are ready to activate it.

Explore intelligent automations

Built into the work

Keep the work connected.

Continue with one-off broadcasts or build an ongoing journey. The saved work stays connected to the audience and message your team has reviewed.

Broadcasts

Open saved one-off campaigns and continue with audience, message and send settings.

Intelligent automations

Work with ongoing journeys, conditions and follow-up messages.

AI agents

Meet the other specialist agents working alongside your clinic team.

From draft to results

See what happened after the campaign.

Open the saved broadcast to review its Performance tab where enabled and permitted. With Goals and conversions enabled, review recorded bookings or purchases against the campaign’s configured goal and conversion window.

These results belong to the campaign tools in DappleOS. Preparing a draft with Marketing Agent does not send it, and audience counts or staff tests are not campaign results.

Explore campaign reporting

DappleOS · Broadcasts

A little time for your skin

Email · Sent

EditPerformanceGoals and conversions

Sample data, not customer results

StatisticsSent 1 Oct 2026, 9:00 am

Sent

Delivered

97.9% of sent

Opened

50.0% of delivered

Clicked

12.0% of delivered

Bounced

2.1% of sent

Unsubscribed

1.1% of delivered

Opens can include automated activity from email services.

Goal: Booked a treatmentWithin 14 days

8.5%

Conversion rate

Converted

Pending

Recipients

Figures update every 10 minutes.

Performance and Goals and conversions must be enabled with the relevant access. Attribution follows the configured goal and window; it does not prove the message caused a booking.

Review and control

Your team gives the campaign its final shape.

Marketing Agent helps prepare the work. Your clinic stays responsible for the audience, the message and the decision to launch.

Feature availability depends on your plan, enabled features and access permissions.

Encrypted storage

Explore our Trust Centre

Audience decisions stay visible: Review the criteria and available subscription counts. Your team chooses any exclusions before using the audience.
The draft stays editable: Ask for another version or continue editing the saved campaign in DappleOS. The message still needs your clinic's review.
Tests go to your team: Staff tests use the signed-in team member's available email or mobile. Check the test outcome and the received message before launch.
Launch is a separate step: Creating and saving the campaign is separate from asking the agent to launch it. Automation drafts are saved inactive.

FAQs

What can I ask Marketing Agent to create?

Marketing Agent is coming soon and is not currently available to customers. The planned workflow covers audience selection, message drafting, refinement and saving for one-off campaigns and supported automations. Email and SMS are prepared as separate campaigns.

Does it use our existing patient data?

It can translate your brief into audience rules using connected clinic data and return current match and subscription counts. You review those rules and choose any exclusions. Subscription counts are planning information, not guaranteed delivery or proof that every contact detail is present.

Can the message use our clinic's own brand?

Yes. Depending on the brand tools connected for your clinic, the agent can use your image library, email templates and website style. A connected Canva account can also supply exported design images for the message.

Can I change the copy or edit the campaign myself?

Yes. Ask for a different tone, a shorter message or another design direction in the conversation. Saved drafts can be opened and edited in DappleOS. When a draft already has manual edits, the authoring workflow can ask whether to preserve those changes before revising it.

What happens when I save and test a draft?

The campaign is saved in DappleOS and a staff test can be sent to the signed-in team member's available email or mobile. A test can fail even when the draft is saved, so check the result and the received message. This does not send the campaign to its patient audience.

Does creating a campaign launch it?

No. Drafting, saving and testing are separate from launch. You can keep editing or ask to launch the reviewed campaign as a separate step. Authored automation drafts are saved inactive and need a separate activation step.

How do I see it working for our clinic?

Marketing Agent is coming soon. Bring a campaign idea to discuss. We can explain the campaign tools available today and discuss the planned Marketing Agent workflow and its availability.

Ask DappleOS

Ask how Marketing Agent could fit your clinic's campaign workflow.

Book a demo

Bring your next campaign idea

Discuss your next campaign.

Bring an audience and a message you want to discuss. We can explore the campaign tools available today and the planned Marketing Agent workflow. Marketing Agent is coming soon.