Skincare sales are one of the most underused growth levers in aesthetic clinics. Too often, they’re reactive, inconsistent, or overlooked entirely during the treatment process. Without the right systems in place, clinics leave significant revenue on the table.
Despite its potential to improve outcomes and drive income, retail often feels disconnected from the clinical workflow. In Australia, retail contributes just 2–7% of total average clinic revenue (HTNK, 2025). Products are sampled but not followed up. Reorders are left to chance. And without visibility, clinic principals can’t see what’s working, or where sales are being lost.
“If you’re not treating skincare as a core part of your revenue model, you’re missing out on up to 25% of your potential earnings.”
— Suzie Hoitink, Co-Founder and Chief Growth Officer, DappleOS
The clinics turning this around have one thing in common: structure. Skincare is prescribed with intention, embedded into the treatment plan, and supported by an integrated system that does the heavy lifting. With the right tools and workflows, retail becomes a reliable, recurring revenue stream.
Treatment planning drives product uptake
Most clinics lose skincare revenue because there’s no system in place to manage it. DappleOS employs industry-first prescriptive skincare planning built directly into the consultation workflow and supported at every step of the patient journey.
- In the consult: Clinicians are prompted with opportunities and skincare is prescribed directly into the patient’s treatment plan. Retail is presented as a continuation of the treatment, not a separate transaction.
- For the patient: Treatment plans appear in their patient app with recommended products and easy 2-tap re-purchasing. In-app notifications remind patients when it’s time to repurchase, reinforcing adherence and creating seamless reordering opportunities.
- Behind the scenes: Every interaction is tracked. The system provides real-time clarity on what’s driving results and what’s holding you back.
“If a patient samples a product and doesn’t purchase, DappleOS flags it. That prompt alone has helped clinics recover thousands in missed sales.”
— Suzie Hoitink, Co-Founder and Chief Growth Officer, DappleOS
Structure powers performance
Clinics thrive on consistency. With DappleOS, every clinician works from the same workflow. Patients receive consistent product recommendations and guidance, regardless of who they see.
Each patient record holds a full treatment history, images and prescribed products, accessible to every team member. That means no matter who the patient sees, the message stays consistent, and the plan stays supported. This structure drives adherence and ensures that retail advice is reinforced at every step.
And for clinic principals, it brings peace of mind: a single system, one standard of care and a team that operates like a team.
Reporting turns visibility into action
DappleOS tracks every retail interaction and turns it into real-time, actionable data. Clinics can see exactly who sampled a product but didn’t purchase, who’s due to repurchase, and which patients are actively engaging with their retail recommendations.
Live dashboards show retail performance by clinician, product and patient. Trends and outliers are flagged automatically, enabling clinics to optimise stock, coach teams effectively and convert more opportunities into revenue.
Every repurchase prompt, product recommendation and follow-up is driven by data, delivered through the patient app, and tracked right through to conversion.
This level of visibility ensures clinics never miss a sale, and that every product recommendation is backed by intelligence.
The new standard
Retail doesn’t grow from chance. With the right system, it becomes a predictable, high-performing engine for clinic growth. DappleOS gives clinics full control, structuring workflows, aligning teams and turning product recommendations into measurable revenue. The clinics leading the next wave of growth aren’t guessing. They’re using data, structure and a system built to deliver results.
First published in Aesthetic Medical Practitioner Magazine #43, August 2025
