# Give every campaign a goal. Start with the patients you want to reach. Prepare a personal email or SMS, review it before sending, and measure the qualifying bookings or purchases that follow. Keep the campaign connected to your clinic. Feature availability depends on your plan, enabled features and access permissions. Canonical HTML: [https://dappleos.com/features/broadcasts](https://dappleos.com/features/broadcasts) Feature group: [Growth and engagement](https://dappleos.com/features/growth-engagement) ## At a glance - **An audience with a reason.** Choose a saved patient segment built from the information in your clinic. - **Your clinic. Their context.** Bring patient names, clinic details and relevant links into each message. - **A preview before a send.** Review the template and send a personalised test to your team. - **A goal beyond the click.** Define the booking or purchase you want to measure, and the window it counts within. - **See what followed.** Read message performance beside qualifying goal results. ## Start with a reason to get in touch. Invite the patients a message is relevant to. Choose a saved segment, review its latest audience and channel counts, then keep that audience attached to the broadcast. - Patient information already in DappleOS - Saved segments for a repeatable audience - Email and SMS preferences checked at send ## A familiar voice. A relevant message. Create reusable email and SMS templates for your clinic. Use the patient’s name, home-clinic details and branded patient-app link so each message has the right context. - Clinic branding and reusable message templates - Patient and home-location merge fields - Conditional content for locations and brands ## See it before your patients do. Choose a patient for the personalisation context and a test address or mobile for your team. Read the finished message, check its links, then decide when you are ready to send to the audience. ## Decide what you want the message to achieve. A click is useful. A qualifying booking or purchase answers a different question. Set one conversion goal for the broadcast, choose any eligible activity, a specific item or a tag, and define the time window. - Booked treatment or purchased something - Any, specific item or tag-based target - 7, 14, 30, 60, 90 days or any time ## The message. The response. The result. See sent, delivered, opened and clicked activity in Performance. Each describes a different stage of the message. Then look at Goals and conversions for qualifying bookings or purchases and the recipients whose measurement window is still open. ## Less list copying. More useful context. Choose the audience, prepare the message and review its goal in the same clinic system. Keep the patient information and qualifying activity together instead of manually matching campaign lists to appointment and purchase records. ## Your audience. Your review. Your send. Your clinic chooses the message and who it is for. Keep subscription preferences, review and measurement boundaries clear. - **Channel preferences:** Email and SMS sends check the relevant subscription preference and include an unsubscribe link. - **A deliberate test:** Select the patient context and the test recipient. A test does not send the broadcast to its audience. - **Controlled access:** Marketing permissions control access to campaign performance. Patient results use de-identified recipient references. - **Defined measurement:** Goals use the selected target and window. Changing a goal starts a new measurement version; recorded outcomes are not a claim of causal lift. ## FAQs ### Can we review bookings or purchases recorded after a broadcast? Set a booking or purchase goal, choose what qualifies and define its measurement window. Goals and conversions shows qualifying outcomes for recipients, including converted, pending and not met results. These are recorded outcomes after the message, not proof that the broadcast caused a booking or purchase. ### Can we target patients using information already in DappleOS? Yes. Choose a saved patient segment instead of rebuilding a mailing list elsewhere. Segments can use patient and treatment information, while the broadcast shows audience and channel counts. Subscription preferences and available contact details still determine who can receive the message. ### Can we send both email and SMS broadcasts? Yes. Prepare email and SMS messages using the clinic’s saved templates. Email gives you room for a branded invitation, while SMS supports a concise message and link. Each channel uses the patient’s relevant contact details and subscription preference. ### Can messages reflect the patient's own clinic? Messages can use patient names, clinic branding, the patient’s home-location details and the clinic’s branded patient-app link. Conditional content can give different locations or brands their own message within a broadcast. Your team prepares and reviews that content. ### Can we test a message before sending it to the audience? Yes. Save the draft and choose a patient to supply the personalisation context, then send a test to the email address or mobile number your team specifies. The test is separate from the audience send, so you can review the message before deciding to send the broadcast. ### How are unsubscribed patients handled? Broadcast sends check the relevant email or SMS subscription preference and include an unsubscribe link. Audience membership alone does not make someone eligible to receive every channel. Your clinic remains responsible for the audience and content it chooses. ### Does a sent or delivered message mean the patient acted on it? No. Sent, delivered, opened and clicked are separate message events, where available for the channel. Review qualifying bookings or purchases in Goals and conversions. A delivery event or a recorded outcome does not prove the message caused the patient’s decision. ### When would we use a broadcast instead of an automation? Use a broadcast for a deliberate message to a selected audience, such as a clinic update or review invitation. Use an automation for a configured journey that starts from an event and follows its own conditions. Both can use connected patient information and goal reporting. ## Related features - [Segments](https://dappleos.com/features/patient-segmentation) - [Automations and journeys](https://dappleos.com/features/intelligent-automations) - [Reporting and analytics](https://dappleos.com/features/intelligent-reporting) - [Clinic-branded patient app](https://dappleos.com/features/patient-app) - [E-commerce](https://dappleos.com/features/ecommerce) - [Inbox and messaging](https://dappleos.com/features/inbox-messaging) ## Next step [Book a demo](https://dappleos.com/sales-call)